Microsoft provides both sale and rental options for titles on their storefront. Any customer can access the Microsoft storefront for free and make purchases. To make purchases on the storefront, users must have a Microsoft account (this can be set up for free) and a Microsoft supported device on which to watch the content.
If a customer rents a title, the customer has 14 days to start watching the title. Once the customer starts watching the title, the customer has 24 hours to finish watching the title.
If a customer purchases a title, the customer can watch the title indefinitely via the customer's Microsoft account.
To view the Microsoft storefront, click here.